Services
Strategic Planning
The time-worn adage, Proper Planning Prevents Poor Performance, could not be more applicable to designing an effective advocacy strategy and is a core pillar of our approach at The Trafford Group. We work with our clients to learn their business, understand their priorities, and identify obstacles that may stand in the way of achieving their objectives. We use this analysis to develop a customized advocacy strategy that is unique to their organization and their goals, and present them with an implementation plan that outlines key deliverables and timetables.
Government Relations & Lobbying
At The Trafford Group, we draw on years of hands-on experience working within Virginia’s legislative and regulatory processes to identify opportunities and mitigate risks for our clients. We provide traditional lobbying and government relations services, advocating for or against legislation, regulatory actions, and budgetary proposals. We leverage trusted relationships across Virginia’s political landscape to connect our clients with key decision-makers and influence public policy.
Communications & Coalition-Building
Whether as a stand-alone effort or in support of a broader lobbying push, The Trafford Group assists clients with developing and executing robust communications and coalition-building campaigns. We help our clients sharpen their message, identify their audience, and connect in effective ways. This includes grassroots mobilization, earned media, and community relations, as well as reputational and crisis communications.
Business & Economic Development
The Trafford Group helps companies who want to do business with Virginia and companies who want to do business in Virginia. We assist clients seeking procurement opportunities with state agencies, helping craft proposals and connecting with key decision-makers. We also work with companies seeking business expansion and relocation opportunities in Virginia, assisting with various aspects of the state and local economic development process.
Compliance
Virginia has numerous reporting requirements for registered lobbyists and their principals each year. The Trafford Group carefully tracks these requirements to ensure our clients are complying with all necessary rules and regulations. We also help clients manage their political action committees and comply with all political contribution reporting requirements.
